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The Qualified Endorser: Being Mindful of Our Christian Example

Since the advent of the television, there has been the commercial. Commercials sometimes can prove to be annoyances rather than vehicles that connect the consumer to the best products. Today, a marriage between the entertainment and advertising industry has occurred where celebrities are becoming walking endorsements. However, unknown individuals exist who become the face and voice of a particular product or brand name.

Regardless of the company, they have an expectation that those who endorse their product will lead a life that is reflective of the advertiser. However, we have seen individuals throughout the years who lost their positions as product endorsers because of misdeeds in their personal lives.

    What does this have to do with the Christian? It is simple. When we receive Christ, we instantly become spokespersons for God’s timeless product of salvation. Thus, God expects us to be representatives of this salvation even when we are not in front of the camera; that is, involved in religious activities or among other Christians.

    As Christians, we have to abstain from worldly lusts and demonstrate love, integrity, and character in our lives. This is how we remain respected endorsers of the work of Christ.

I am the true vine, and my Father is the husbandman. Every branch in me that beareth not fruit he taketh away: and every branch that beareth fruit, he purgeth it, that it may bring forth more fruit. John 15:1-3 (KJV)

    If we continually disobey the Word and choose our own ways and thoughts, we can be removed from service. If we are unfruitful in our Christian walk, Christ taught that one could be removed; that is, from effectual service in Him.

    The Christian’s desire must be to please God, that He may use his/her life in any manner. In all that is said and done, let it represent God’s plan of salvation through Jesus Christ.

    Hence, the question remains, Are you a qualified endorser of the gospel message? Does your lifestyle misrepresent the gospel message? Just know that you can make a difference as your life reflects the Christian faith.

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